Advisory built on evidence, not opinion.
We work from primary sources at scale — structuring hundreds of millions of records into answers that reports and consensus cannot provide.
Markets move on facts long before they move on consensus. SMAA finds those facts at their source, structures them at scale, and reads them closely — for investors who need conviction, operators who need transparency, and owners who need readiness.
- Market intelligence
- We size markets and dislocations from primary evidence, before consensus forms around them. The output is a defensible number, not a range of opinions.
- Structural transparency
- We map complex systems — networks, dependencies, exposures — beyond what is disclosed or assumed. Clients see the full depth of their position, often for the first time.
- Systematic screening
- We build engines that structure vast, unstructured information into queryable form and scan it continuously for durable opportunities. Discovery becomes a process, not an accident.
- Operating advisory
- We work inside owner-led and mid-sized businesses to rebuild how they run — standardizing the processes that carry growth so the business performs by design, not by dependence on any one person. The result is an operation that scales, and that others would want to own.
- Transactions & capital
- We ready businesses and divisions for separation, sale, or succession, and introduce capital to opportunity where the evidence supports conviction. Both sides of the table, served by the same standard of proof.
- Source.
- Primary evidence only — gathered where facts originate, not where they are repeated.
- Structure.
- Engineering at scale: hundreds of millions of records resolved into a form that can be questioned.
- Judge.
- Analysis is not the product. The product is a decision someone is prepared to act on.
Hundreds of millions of records structured and queried · nine-figure market exposures sized from primary evidence · complex networks mapped beyond the visible tier · multi-business operations rebuilt for carve-out and sale · capital introduced across jurisdictions
SMAA is a founder-led advisory practice based in Zurich. Engagements are few, senior, and confidential. We take on questions where evidence can settle what opinion cannot — and decline the rest.
If your question deserves a better answer than the prevailing one, we should speak.